Hey - I'm here Just busy, that's all!
Glad your friend liked the mag SueW - and I can see that you've clocked that we've thought very carefully about how to market info to men
The half-naked woman pic was chosen BECAUSE it looked like she had never breastfed, because the audience for the magazine is men who are EXPECTING babies, and that's the kind of breast they're used to We wanted to get away from the cliche of the bubba clamped on breast pic, but at the same time, we hope it was more arty than porno
That was also the thinking behind having a man without a baby on the front cover - expectant dads don't identify with the pics of men and babies - because they havn't got one yet! It's all been thought through, and I'm pleased that your friend liked it SueW.
Hey Lil - of course we have sex on the front cover - that's how you get men to read magazines! Surely you aren't suggesting this is just something men do - are you suggesting that women's magazines DON'T do this???!!!!
We're hoping to roll out the mag free to men in ante-natal clinics in the autumn - it's been very complicated trying to get the Department of Health, Royal College of Midwives etc etc on board, and still produce something that men want to read, but we think we've done a good job.
There is a forum on Fathers Direct (Dadtalk), but I'm not too happy with it, as its hard to use. We will be revamping the site soon, with much better forum software, so it should be easier for dads to have the kind of conversation that goes on here.
If anyone ever needs to get hold of me by the way (because I've gone awol and a topic like this comes up), just go to the contact page on Fathers Direct, and any messages sent from there will go straight to me