I hate that Venus razor ad. 'Reveal the goddess in you'. 'Feel like a goddess everytime you shave'. I almost so clearly see what their creative brainstorm was like:
'So people, what does shaving mean to a woman?'
'Well shaving makes women look better and...oooh....feel better.'
'Yes, they feel so great they feel like a goddess.'
'God yes, that's it, reveal the goddess in you. By george, I think we've got it.'
How about:
'Sick of looking like a hedgehog? Shave with our razor. It's comfy and because it's shaves nice and close, you won't need to do it again for several weeks. Thank god for that because who had time to shave their legs anyway?'
Any others?