HEre we go, from one of the directors, still no chance to read!
Thanks for your email. I?m really sorry that you are upset by our decision to take advertising from Nescafe, and I'd like to explain some of the reasons for our decision. It is complicated - and the battle against the Nestle corporation is important to people, but sadly at Netmums we fight so many battles and this is one that we?ve not taken up as yet. With no Government funding whatever, we are ruled by commercial realities and we are lucky to exist at all. Netmums is all about supporting mums through lonely times and connecting people with their communities. Our main raison d'etre and how we really came into existence is the battle against post natal depression and providing and fighting for more support for mums with pnd - based initially on personal experience, and now backed up by our own research that shows what a huge number of hidden sufferers there are. Just on the Coffee House forum alone (where the Nescafe Coffee ad appears) we employ moderators, support workers and counsellors (as well as staff running the local sites providing information and support at local level and joining mums up with the support services in their areas).
We do have an advertising policy ? have you seen it? We don?t advertise formula milk and it meant that 2 years ago we turned down £50k from Milupa whereas other parenting websites took the money and two are still sponsored by them. We actively support breastfeeding, and I?m sure you?ll have seen that we?ve been promoting the breastfeeding manifesto and support that.
Clearly, some of our members boycott Nestle, but others are against it ? and we?re pleased that we?ve enabled a discussion to take place, raising awareness of the debate so people can make a choice, and including a statement from Baby Milk Action (who haven?t advocated boycotting Netmums) and providing access to someone senior at Nestle for people who want to protest.
At the end of the day, taking advertising enables us to fund our staff (on the minimum wage and working from home on their own PCs) and reach out to more mums ? Netmums got too big to be completely run by volunteers as when we started ? there?s just too much boring inputting, and skilled counselling needed. Our people are not only making sure that mums find out, for free, about all the local services that are there to help, but they are providing, for free, advertising for charities that support families to help them raise much-needed funds, and while we help thousands of mums to cope with everyday issues, we do see the extremes and the fact we are literally saving lives through the support and counselling we are able to give mums on the Coffee House, is so very important to us. We do genuinely run Netmums because we want to make life better.
There?s a link to the statement from Baby Milk action, here www.netmums.com/lc/bma_statement.htm
And one to what Nestle said which includes the contact details I mentioned here www.netmums.com/lc/bma_statement.htm
Best wishes
Siobhan Freegard