So how much should 1:1 swimming lessons cost?

[Gingerbear]

I have been quoted £23.50 for 40 minutes or £12.00 for 20 minutes. Seems steep compared to the small group local pool sessions (6 weeks £54).
I suppose you get what you pay for. Also there is a 16 month waiting list at the local pool! And they start at age 5.

Think it would be more fun in a small group

I pay £12.50 for 30 minutes.

I pay £12.50 for 30 minutes for my son