It ended shit.
SPOILERS
The whole thing was a lucid dream he'd bought for after he'd died.
What really happened is that his face had gotten all messed up in the accident.
He was in pain, and one night, whilst drunk and high on pain killers and booze, he met the ever-annoying Penelope Cruz, whom he instantly recognised at The Love of His Life, at a night club.
After telling her goodnight, he fell over drunk and passed out.
Before putting himself - but not us - out of his misery by ODing on painkillers and dying, he made a lucid dream featuring the ever-annoying Penelope Cruz as the Love of His Life.
But it got all cocked up and he realised All Was Not As It Seemed.
When he finally realised that the man he kept seeing was in fact LE tech support, he decided to pursue the real hereafter by jumping off a building.
Too bad he didn't do that in the first 2 minutes of the movie.