People of the UK want to shop for things/clothes that they can use that week, not three months later.
Today I came through Waterloo station and Accessorize were selling autumnal felt hats.
It is the hottest day of the year, and more to the point, the first day of August. I want to buy school uniform late in August/early September, and shorts in July. I want to be able to buy a winter coat when it's actually cold, and not to need to think through swimwear during April showers.
Am I really the odd one out here?? Can we start a campaign? Who is with me??