sigh how things change...years ago I would watch tv without really thinking. Today I saw this ad and my first thought was mm why are they showing that baby lying in the cot like that dont they know feet to foot is recommended..how my life has changed Seriously though thought it was a bit funny for a major company to show a baby around 4/5mths old lying on its back at the top of the cot with blankets on...at least pampers etc usually leave the blankets off them. Or am I just sad???