Do British mums care about ageing and what do they do?

[Busybeeontwofeet]

Hello mums! ’m building a nutrition brand specifically for women over 40 because honestly, so much of the wellness industry still feels either aimed at 20 year olds or just men.

A lot of women I speak to say they’re noticing changes in energy, strength, recovery, muscle tone, weight distribution and just generally not feeling quite like themselves anymore, even when they’re exercising and eating well.

We’re trying to understand what women actually want from products in this space before we launch anything, so we’ve put together a short survey (takes about 5 minutes).

Would hugely appreciate anyone filling it out or sharing with friends/relatives in this age group.

There’s also a chance to win a £100 Amazon voucher as a thank you.

Survey link: https://form.typeform.com/to/s1mXw0Wf

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Thank you so much, genuinely grateful for any help or opinions.

Your survey asks about protein powder drinks & paying monthly for a supplement - I don’t think you’ve explained yet either how this would differ from everything else on the market or what qualifications you have apart from being interested.

What are your qualifications to tell us about protein needs and whether women get them? If I were going to listen, I'd want to know you had some idea what you were talking about rather than regurgitating something from Insta.

OP, why do you think you’ve had such negative responses on both of your threads? Does it not tell you something?

Women are literally telling you that what you are proposing won’t be useful for us. Why do you think you know better?

It is just another protein powder.

This with bells on

And why British “mums”

right there you are excluding all the women over 40 who do not have children

What a load of patronising crap. Silly middle aged women getting information on dietary supplements from insta & TikTok. 🙄

We are not all morons. We are perfectly capable of discerning between evidence based diet & exercise advice delivered by qualified medical professionals & social media or marketing bullshit. And we neither require or want yet more crappy heavily marketed ‘supplements’ making spurious health claims.

Never paid a penny to MN!

Bloomin heck - how much did you pay? And you’re ignoring what we are saying anyway!

Yes, that, but it also suggests to me that the OP isn’t a British mum. Also the OP has apologised for mansplaining so…?

I’m not giving you my email address either.

For anyone wondering about the questions, there are lots about how women lose strength and lots about protein supplements.
I think we can guess what the OP is trying to flog and yes, as all previous posters have replied, the market is already saturated

I filled in the survey but I am not interested in protein supplements. I prefer real food and am aware of the need for increased protein and fibre in mid-life.

Not British
not a mum
not a woman
not over 40

with a daft idea

To add to the pile-on, not everyone on MN is British, or a mother.

Baffling, I know, but you lost the respect of three quarters of your readers at that point.

And as to whether MN-ers care about ageing … A fair proportion of us will have had a female relative die prematurely from one cause or another - and that may or may not have been lifestyle-related. Most of us won’t react well to someone trying to scare us into spending yet more money in pursuit of everlasting life.

One bonus point for not including any stupid questions about gender in the survey, though.

As woman in your target group, 60s and health conscious, I am not looking for someone to sell me pills powders potions or fake-foods. I just eat more fresh produce and more exercise

Fair question. I’m not a doctor myself but we do have a functional doctor specialising in women’s health involved as well as a nutritionist. A big part of why I’m here is because I don’t want to just sit behind a desk reading reports or regurgitating Instagram content as you say (although I did read quite a few clinical studies and interviewed experts!). I want to actually be on the field speaking to women directly and understanding how they really feel versus how brands think they feel.
Anything we’d ever consider using ingredient-wise would need to be backed by proper clinical studies and scientific research, not just wellness trends.

I’m really tired of everyone online telling me and other women my age I need ‘support’ and ‘nutritional advice’ to cope with all my ‘changes’ and ‘confusion.’
I'm 46, strong, healthy and enjoying growing older and am perfectly capable of getting reliable information should I ‘struggle,’ without having to buy a subscription. So fuck off with all the patronising shit.

I understand how you could perceive a gap - Amazon etc top selling protein powders are all “MAXXX GAINZ” aimed at the bodybuilding market as they are the biggest purchasers. But there are also many others specifically marketed at women (in pink tubs and ice cream flavour at an inflated price) Most of us are smart enough to realise the manly protein is the same as the pink lovely lady protein. How do you plan to build protein powder specifically for women?

I’m your target market and I agree with all the other posts that there’s so much out there aimed at women these days, particularly older women. There are some great brands that I really respect - Ancient and Brave springs to mind - and a lot of very sensible people providing very sensible and evidence-backed recommendations. I’m also not keen on most supplements unless there’s an actual deficiency or reason for one.

Huzzah for this!
I’m 55. It’s ok.
I know I’m not 25. I don’t need support for that - unless it comes in the form of collecting my teenage son from parties at midnight. THAT sort of support would be welcome. I guess I can already pay for that though - a spendy taxi.

This is incorrect. The reason women were understudied were far complex than that. Hormonal changes and fluctuations affecting results, women getting pregnant during the study, higher loss of participants, ….. this has changed now. It was never because we are volatile.

No, there isn’t any gap in the market.
Women over 40 take far more care over their appearance, health, fitness than men of the same age, just look around you.
Women are bombarded constantly to buy ‘stuff.’
The real help would be much better medical care provided by the NHS.
We already know that men receive much better treatment. For example they are far more likely to be given pain relief than women.
Medical trials are undertaken on men and not women etc etc.
So the real need is like I said, better medical care.

I’m 52, I do regular weights & cardio, drink plenty of water, eat healthy home cooked food (mostly) & take Menopace Max because a friend recommended it for hot flushes.

All good.

Exactly, fully agreed with you on the pink tubs points and I don’t think women need protein magically invented for women, but I do want to make a product for them to help them feel energised (which yes, also contains protein). What we want to do is look at the ingredients that have actually been studied in women around things like energy, strength, recovery, mood etc rather than just repackaging generic gym products in pastel colours and doubling the price.