Do British mums care about ageing and what do they do?

[Busybeeontwofeet]

Hello mums! ’m building a nutrition brand specifically for women over 40 because honestly, so much of the wellness industry still feels either aimed at 20 year olds or just men.

A lot of women I speak to say they’re noticing changes in energy, strength, recovery, muscle tone, weight distribution and just generally not feeling quite like themselves anymore, even when they’re exercising and eating well.

We’re trying to understand what women actually want from products in this space before we launch anything, so we’ve put together a short survey (takes about 5 minutes).

Would hugely appreciate anyone filling it out or sharing with friends/relatives in this age group.

There’s also a chance to win a £100 Amazon voucher as a thank you.

Survey link: https://form.typeform.com/to/s1mXw0Wf

QR:

Thank you so much, genuinely grateful for any help or opinions.

can only ever draw if you share with 5 other people 🙄

That's not a problem, thank you so much for taking the time!

You’re surprised that women’s health and wellbeing is ignored and under researched?!
are you for real (or a man)

seriously

No, 'British Mums' couldn't give a Tinkers Cuss about aging. In fact, I would go as far to say that, they look forward to it.

Confusing? How patronising.

Are you entering the protein powder market?

So much of this stuff out there already, and so much marketing trying to convince women that they should not look their age. No more please.

Note that OP has had a thread hidden for MNHQ to look at.

No, I'm a woman and I know VERY well that historically it has been under-researched (because women were considered too 'volatile', which is nuts). What surprised me more was how many women in this thread feel simultaneously over-marketed to despite the clear lack of clinically-backed support.

Marketing and clinically backed support are very different things.

There are sound reasons for not doing clinical trials and other medical research on women of child-bearing age.

You don’t seem to have walked in to a Boots, Superdrug or holland and Barratt in the last five years
you don’t seem to have picked up a magazine in the last 10 years
or a weekend supplement

you don’t seem to be on an SM

odd

Did you ask MN if you could post this?

To be fair, that was because the OP previously started this thread on a different board & got reported for advertising, so this is the paid for version.

Yes clocked that

It is very sketchy

but ultimately…. It’s all rather backfired on the op

you said, and I quote: “and I another thing that genuinely surprised me when I started reading more deeply into this area was how under-researched women still seem to be generally compared to men, especially around ageing, strength, recovery, nutrition etc”

you are not communicating well then because you sound surprised above but then say but I knew that …

Is this one paid for or has he been able to just post without permission.

And where does it even say paid for?

It’s ok, the OP is here to explain it to us poor old biddies.

Ah OK.
OP should have saved her £ or spent it on supplements

That's correct - I wasn't aware that there was a separate thread just for these types of posts and HQ kindly explained that this is where I can post it for the paid version, which I did. The content was very much the same, and the goal stays the same.

Have you paid then?

Absolutely not. There is far to much fake science and marketing already. If you were suggesting a real solution like funding for clinical trials and health research on women or a book/podcast exploring proper, peer reviewed science I'd be interested. And if anyone tells me to eat more protein again I'll eat my own right arm.

That would be full of protein tho

I did, like everyone else posting in this group - sorry if that wasn't clear!