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Dissertation primary research- personalised babywear

4 replies

BrideyTheStudent · 05/04/2023 14:09

Research suggests that there is a growing trend towards the buying and gifting of personalised baby clothes. The biggest market for this is currently in North America, but with a similar growing trend in the UK to support British, and small businesses in particular, I’m interested to learn the views of Mumsnetters on how interested or not they would be in a small theoretical start-up business offering customised baby clothes with machine embroidered personalisation.
 
I’ve therefore devised the following simple set of questions to help with my primary research. This is for my end of University Business Plan (a new optional alternative to producing a dissertation) and I would be eternally grateful to anyone who can spare a couple of minutes to complete the following survey for me.

Survey:

University Business Plan Primary Research - Consumer opinions and preferences on personalised babywear online.

Research suggests that there is a growing trend towards the buying and gifting of personalised baby clothes. The biggest market for this is currently in North America, but with a similar growing trend in the UK to support British, and small businesses...

https://docs.google.com/forms/d/e/1FAIpQLSdOJwGJO33fHZftzT_seMZmqFuLu2C5q5F1cWytEL4jpgrP2g/viewform?usp=sf_link

OP posts:
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NewIdeasToday · 05/04/2023 14:15

Hi. I’ve done the survey. Good luck with your dissertation.

There is an error in the final question- I think the first choice should be £15-£20.

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Dadofonelittlegirl1 · 11/08/2023 12:42

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BertieBotts · 11/08/2023 12:45

There should be a choice for the final question for "n/a"

I'd be surprised if you get many useful responses as my perception is in the UK, personalised things are seen as naff/associated with a certain class, but I might be totally wrong about that.

Personally I think they are totally wasteful because it's much harder to pass them on second hand.

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BertieBotts · 11/08/2023 12:46

I wouldn't spend £15 on any piece of clothing for an under 3 btw, except for shoes, coats, maybe a one off item for a wedding, christening etc. But to me that's a huge amount of money for a single item.

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