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Are you over 50? Please complete a short survey about advertising - £150 voucher to be won NOW CLOSED

5 replies

PoppyMumsnet · 14/09/2017 17:36

This survey is open to all UK MNers over 50.

We want to know your thoughts about advertising - in particular how advertisers could improve in their marketing to people over the age of 50.

Everyone who takes part will be entered into a prize draw where one winner will receive a £150 voucher for the store of their choice (from a list, includes Amazon, M&S, Debenhams and lots more!). All data is confidential.

Here's the link: www.surveymonkey.co.uk/r/NJX3YMZ

Thanks and good luck with the prize draw!

Are you over 50? Please complete a short survey about advertising - £150 voucher to be won NOW CLOSED
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MNHQ

AnnMumsnet · 15/09/2017 14:24

hi - have made some tweaks to the survey...thanks for the comments so far...

MNHQ

RowanMumsnet · 18/09/2017 10:27

Hello

Sorry about the questions that assumed respondents necessarily had grandchildren etc. CariGransnet herself is in her early fifties with a primary school-aged child and lots of us at MNHQ are heading towards 50 or waving at it in the rearview mirror, so we do know the experiences of women over 50 are tremendously diverse and that retirement and grandchildren isn't anywhere on the horizon for a lot of women in this age group. (We also know that retirement and grandchildren are life events, not signifiers of a decline.)

We're doing this survey in a bit of a rush and adapted a Gransnet survey for Mumsnet users - not quite well enough, in retrospect. Sorry.

MNHQ

RowanMumsnet · 18/09/2017 10:35

@Floralnomad

I emailed HQ about this survey yesterday regarding some of the questions and the unavailability of a N/A answer to some of the questions . It was extremely patronising . I couldn't complete it and I'm glad I'm not just the only one moaning about it .

Apologies Flora. We can't add extra 'not applicable' codes to the survey now, but (for anyone else struggling) you can skip any question in the survey and still submit your response.

MNHQ

RowanMumsnet · 18/09/2017 10:43

@SandyDenny

Does anyone think of themselves as an "over 50"?

It seems that you are reinforcing some kind of artificial category of woman, no one in my circle around my age would consider themselves defined by their age.

Why does the survey have an age bracket of under 50 - I hope you don't put those ones in the prize draw.

We're trying to find out (fairly clumsily, it seems) what a big group of women over 50 feel about women over 50 being lumped together - so we sort of had to lump them together to find out. It's a conundrum.

No, people under 50 won't be included in the prize draw. There are always a small number of respondents (in any survey) who fill it in despite not meeting the conditions stated up front, so we have to ask those questions to double-check we're hitting the right people (and carefully remove the responses of those who don't).

Obviously we are VERY GRATEFUL to everyone who fills in our surveys even if they don't always read the preamble very carefully Grin

MNHQ

RowanMumsnet · 18/09/2017 10:44

@dubdub17

I completed the survey but like pps, as I was typing in my email, screen switched to 'thanks for filling survey in etc'.

Mumsnet HQ - is there a glitch here? How will they know my email address?

I'm afraid the word is it must have been a glitch - apologies dubdub - if you can bear it you'll need to fill it in again

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