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Find out what MNers have to say about Banjo Robinsons’ personalised letters to 4-7 year olds - Non-tester? Get 15% off your subscription

2 replies

EllieMumsnet · 11/09/2018 10:35

This is the feedback thread for the Mumsnet users who tested the personalised pen pal experience from Banjo Robinson the travelling cat, who helps boost creativity, reading and writing skills for their child/children.

Non-Tester? 90% of Mumsnet Tester's children wrote Banjo a reply and Banjo Robinson has now officially launched! They are offering 15% off full subscription charges with the code BanjoLovesMumsnet. This code is valid until 31/10/18.

Here’s what testers received:

  • An initial introduction pack which includes: a personalised letter introducing Banjo and his travels, a world map, stickers to track Banjo’s progress, personalised stickers to use creatively, a doodle sheet to colour, a reply page to draw and write their response, a reply envelope with postage stamp stickers.
  • A follow up letter from Banjo Robinson detailing his next stop in his travels including more goodies.

Here’s what Tree Climber Publishing have to say: “Banjo Robinson the cat is in India at the moment, checking out the Taj Mahal. He was at the pyramids last Tuesday, and next week he's off to the Great Wall of China. And while he’s away on his amazing travels, Banjo sends real, personalised letters to your child full of exciting tales all year round. Your child will get a world map and stickers to track Banjo’s progress and two personalised letters asking them to reply with pictures and messages.

Letters from Banjo Robinson encourage them to craft a reply, improving their writing skills and creativity. Parents can spend quality time with their children, away from tablets and TV, reading Banjo's letters, widening the child’s vocabulary, learning about different countries, and building communication skills."

Testers please answer the following questions:

  • Overall how satisfied were you with your child’s letters from Banjo Robinson and the service?
  • What did your child think of Banjo Robinson’s letters? Did they write back?
  • What did you like most about the letters?
  • Is there anything that you feel could be improved?
  • Would you recommend the personalised letters to your friends and/or family?
  • ‘Banjo Robinson sends personalised letters, personalised stickers, colouring-in activities and writing stationary from two new countries per month. Once subscribed, parents will be able to log on to their account and compose the closing paragraph of the next letter their child receives from Banjo, enabling them to address questions their child has asked, and creating an authentic back-and-forth correspondence between child and ‘cat’.’ A Banjo Robinson subscription was £7.90/month, however as a result of your feedback, Tree Climber has decided to price this offering at £5.35. Do you think this is a fair price for the product?

All testers who leave the required feedback will be entered into a prize draw where one MNer will win a £300 voucher of their choice (from a list).

Thanks and good luck!
MNHQ

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Find out what MNers have to say about Banjo Robinsons’ personalised letters to 4-7 year olds - Non-tester? Get 15% off your subscription

EllieMumsnet · 14/09/2018 13:31

Hi Everyone

Tree Climber Publishing are really grateful for all your feedback and would like to say the following:

"Thank you for taking your and your child’s time to take part in the Banjo Robinson product trial. As a start-up launching a new product in a competitive market your feedback has been invaluable to us.

We knew our product needed to be tried by a large group of real children and parents so that is why we did the trial and we are so glad we did. We are thrilled that lots of you and your children like the product - our aim is to make the Banjo Robinson experience as special, unique and personalised to children as we can and the feedback from the thread so far has informed us that for some of you we could make real improvements.

So as a direct result of your feedback we are making the following changes to the Banjo Robinson product in time for the launch:

  • Lower price - £5.35
  • Occasional souvenirs from banjo’s travels
  • More personalisation
  • Simplified letters
  • More country facts

We also plan to add before Christmas an Online Banjo Tracker. This will be an interactive map that lets your child discover more facts, video, images and sounds from each country Banjo visits.

Thank you again for your insight.
Tree Climber Publishing"

Also just clear up some questions regarding subscribing:

  • When you subscribe you will not have to start again. Tree Climber will give you a voucher code which will allow you to join Banjo’s travels in his next stop, which is China!

EllieMumsnet · 21/11/2018 22:13

Congratulations to skippink for winning the £300 voucher

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