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Are you breastfeeding or planning to breastfeed? Testers are needed to trial the new Start4Life Amazon Alexa breastfeeding assistant

2 replies

JustineBMumsnet · 20/12/2017 15:15

Public Health England (PHE) have asked us to find 20 Mumsnetters to test a new Start4Life Amazon Alexa breastfeeding assistant - designed to help support women who are breastfeeding.

Here’s what PHE has to say: “Breastfeeding is great for mum and baby but it’s something you have to learn together. To help you, and complement the support you receive from healthcare professionals, peer supporters, family or friends, PHE has created a new Start4Life Amazon Alexa Breastfeeding Assistant. All the information provided by the Breastfeeding Assistant is NHS-approved and is based on questions asked by thousands of new mums, and it’s available 24/7. We hope you find the Breastfeeding Assistant helpful and would like to hear about your experience of trying it so we can make it as useful as possible to all breastfeeding mums.”

If selected, you’ll be sent an Amazon Echo Dot to test the assistant for up to two weeks and then be asked to give feedback via a survey. To take part, you’ll need to have a baby under 10 weeks old who you are planning to breastfeed between 15th January and 29th January 2018. All those who give feedback will be entered into a prize draw where one MNer will win a £300 voucher.

If you’re interested, please sign up here.

Thanks and good luck!

MNHQ

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Are you breastfeeding or planning to breastfeed? Testers are needed to trial the new Start4Life Amazon Alexa breastfeeding assistant

JustineBMumsnet · 29/12/2017 11:12

Hi all - thanks for your interest in the test and comments.

PHE has asked us to confirm that for this particular product test participants must have a English post code (not Scottish, Welsh or from NI or Eire) and and that no personal NHS data will be sought or shared with Amazon.

JustineBMumsnet · 02/02/2018 16:25

@userinfinity - this product test did go ahead, however as the Assistant hasn't yet been launched, testers have given their feedback on a private thread.

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