Sorry for the slight delay in providing feedback - as well as half term, we've been moving house....
- Overall, what did your DC(s) think of Quaker Oat So Simple Kids Porridge? Did they make any comments about the texture, smell, taste or appearance?
My dcs were unbelievably excited when the package arrived and couldn't wait to try the porridge the next morning.
I must admit that I totally ignored the guidelines, as I was making porridge for 3 dcs, so poured 3 sachets into a jug, added what looked like the right amount of milk and blasted away.
First impressions:
a) I didn't like the smell or appearance of the dry porridge - it looked like plain oats with some brownish powder. It didn't smell of chocolate, more like fake vanilla.
b) The sachets look (and are) a lot smaller than the portions I normally feed my dcs (and the Oatso Simple sachets I use at work). I appreciate that these are 'childrens' portions, but they are just too small. I had to use 4 sachets to feed 3 dcs (and they are all under 6, and have toast after their cereal....)
c) The porridge looked more chocolatey after cooking but was much runnier/more gloopy (not in a good way) than regular Quaker Oats. I didn't think it tasted at all chocolatey...
d) The dcs ate all of it on Day 1. They asked for it again on Day 2, but dd2 (19 months) wouldn't touch it after the first day, and dd1 (4) didn't enjoy it the second time. DS (6) enjoyed it more, but said he would prefer to have normal porridge as he didn't like the texture or the flavour - in his words "You can't really taste the oats, which is a shame, but it doesn't taste of chocolate. I think I would prefer to have normal porridge or chocolate Shreddies"
e) None of the dcs want to use the remaining 2 sachets - dh and I don't fancy them much either....
- What would you say are the main benefits of Quaker Oat So Simple Kids porridge, for you and/or for your DCs? What would be the key reason for you to buy the product?
In theory, the benefits should be ease (right size portions on demand) and flavour. In practise, the portions were too small and the chocolate flavour....wasn't.
In 'Real Life' I wouldn't buy a product which didn't list all the ingredients fully - 'natural flavourings' isn't enough information, even from a trusted brand like Quaker. I liked the idea of this, as my dcs are only allowed chocolate cereal on Saturday mornings, and this seemed like a 'cheats' way of giving them something much healthier than the coco pops etc they normally choose, but they really didn't like it enough for me to invest in more.
I pretty much lived on Quaker Oats Apple & Cinammon sachets when I was travelling on my gap year, many years ago when they weren't available in the UK, so have a very strong attachment to the brand and to the idea of flavoured porridge! So with more ingredient info, I would consider buying some alternate flavours for the dcs to buy, but it would be a 'luxury' purchase for fun, as they're pretty happy with plain porridge.
- What did you and your DC(s) like/dislike about the packaging (including the box and the individual sachets)? Why?
We all loved the packaging - its really fun and distinctive and clearly branded. Compared to the much more 'adult' feel of the classic Quaker Oats packaging, this is well pitched.
As above, we felt the portion sizes were much too small.
- Do you have any ideas about how Quaker could make the Oat So Simple Kids Porridge more interesting for your DC(s)?
a) Better flavours - I would try it again if the Chocolate flavour actually tasted of chocolate
b) Bigger range of flavours - and a mixed flavour box to try different options
c) Some 'porridge' or bear related facts/jokes etc on the side of each sachet
d) Collectible cards
e) Some suggestions for art & craft creations that can be made using the Bear Box once the sachets have been finished
Overall, this wasn't the biggest hit and I wouldn't recommend it....but it has reminded the dcs how much they like regular porridge, and we buy Quaker Oats anyway, so has reinforced brand awareness in our household! Thanks for the opportunity.