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NOW CLOSED: Want to get your family eating more fish? Or any fish? Testers needed for Young’s frozen fish range – you could win Jamie Oliver goodies

100 replies

AnnMumsnet · 10/02/2012 11:47

We have been asked by Young's to recruit 25 Mumsnetters and their families to take part in the "Young's Twice a Week Challenge". The aim of the challenge is to get families eating at least two fish meals a week.

Young's say: "The UK Government's general advice is to eat two portions of fish a week, one of which should be oily, and we'd like to show folks how easy it is to meet this target. Fresh fish is great, but frozen fish counts too. All the fish in Jamie's range for Young's is frozen within a matter of hours of being caught, locking in the fantastic flavour and nutrients. All the recipes use chunks of fish and not minced fish, so you can be confident knowing you've got a quick and healthy meal on standby whenever you need it"

We are looking for a variety of MNers for this challenge. It may be the adults in your home eat fish regularly but you struggle to get more than a fish finger in your DC, or that your child happily eats a fish pie and you'd rather eat something else, or that you only eat fresh fish and never go down the frozen fish aisle. We are specifically looking for UK based MNers with at least one child aged 1 plus. If you or anyone in your family have any allergies please check the Young's pages before applying.

Specifically we are looking for folks who.....
~ Only eat fresh fish, never frozen, those who eat fish occasionally but don't meet the twice a week target, and those who rarely or never cook and eat fish.

Young's would very much like you to try the brand new Jamie Oliver by Young's range of responsibly sourced frozen fish meals including "delicious fishcakes, fish pies and fishfingers as well as Jamie's Kids meals, created especially with little people in mind".

Young's say "There are loads of options in the wider Young's range for you to try so you needn't get bored of eating the same fish meals all the time. Young's products include Favourites Family Favourites such as Young's 'Chip Shop 4 Large Battered Cod Fillets' and '4 Large Breaded Haddock Fillets in Kingsmill Breadcrumbs', perfect for a tasty mid-week family supper. If you like your seafood then you can try the prawns with your favourite recipe or treat yourself to the scampi."

If you are selected to take part in the testing you will be supplied with a £40 Young's voucher in order to purchase Young's fish at any of these participating stores: Asda, Co-op, Morrison's, Sainsbury's, Tesco and Waitrose. Please note the full range is sold in larger stores so please only apply if you can get to a larger branch of one of the supermarkets listed here.
In return, you'll be expected to add your feedback (across the 2 week challenge) on a thread on Mumsnet. Please note if you have more than 2 children you may well be sent a slightly higher value voucher to cater for the whole family.

For more information on the sustainability policy at Young's please see here.

Additionally, we need three of the families to make video reviews of their fish eating experiences over the two weeks (you get to keep the camera!). Please note, these videos will be used on the Young's pages on Mumsnet (coming soon) and possibly elsewhere (they will be hosted on YouTube). If you are willing to undertake the video element please indicate this on the form link below. You will be supplied with a FlipCam (which you will be able to keep after the filming element is over (worth over £150)). You will be briefed on filming requirements but it shouldn't be too onerous.

All testers who add their feedback will be entered into a prize draw to win Jamie Oliver goodies worth £100 - the winner can choose between JO kitchenware to the value of £100 or a £100 voucher for one of Jamie's Italian restaurants (locations nationwide)

If you are selected to take part the challenge will start on 20th February and last for 2 weeks, please only apply if you are around during this time.

If you'd like to take part, please add your details here.

Thanks, MNHQ

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ChristmasDonkey · 11/02/2012 08:05

Oh sounds good!

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TheTempest · 11/02/2012 08:36

Done, I was quite shamed by how little we eat fish here too! My DP is a butcher so I'm blaming that!

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LadySybilDeChocolate · 11/02/2012 12:55

Done. I'd love to convert my 'non eating fish' child. Sad

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TheOneWithTheHair · 11/02/2012 13:06

Done. I would love to find an easier way to get more fish into our diet. Especially dh because I worry about his heart a little. Fingers crossed.

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Dillydaydreaming · 11/02/2012 16:40

Done, would love to widen our reportoire.

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KnittingNovice · 11/02/2012 17:59

Would love to do this as the children love chip shop fish, but we definitely on't eat enough

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Sophiathesnowfairy · 11/02/2012 19:19

Yes, we were just talking about it over dinner. I only ever use fresh fish as for some reason I feel that frozen would not be as tasty or nourishing. In weaning my three children I cooked a good variety of fish and then slowed down. DP worked in a fish factory as a teen and so has some prejudices but sometimes I can make his desire to eat healthily win out!

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twojumpingbeans · 12/02/2012 07:09

Done! Fingers crossed.

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Hopstheduck · 12/02/2012 07:37

Oh I'd love to do this. None of my family love fish as much as I do, though I have slowly been working on them! This could be my big chance Grin

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IHeartIona · 12/02/2012 11:05

Done, would like to increase our fish intake and vary from breaded fillets and fishfingers!

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sighnomore · 12/02/2012 13:28

Done, fingers crossed would love to do this!

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stinky101 · 12/02/2012 13:57

We love fresh fish and eat it at least twice a week, money permitting i would happily eat it every day as would stinky. we would love to try youngs new range of products and happily do a video diary - comedy value if stinky does not like them!

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walkingonthemoon · 12/02/2012 16:43

Done - fingers crossed!

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MustControlFistOfDeath · 13/02/2012 10:44

I have had the Monty Python 'Oh fishy fishy fishy fish, it went wherever I did goooooooooooo' sketch in my head since last week.
I blame this product test thread Grin

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LilacWaltz · 13/02/2012 10:45

Ooooh will you be announcing the chosen few soon mnhq?

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MrsChemist · 13/02/2012 14:55

If we win, I'll see if I can get DH to eat a prawn.

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AnnMumsnet · 13/02/2012 16:00

Thanks to everyone who applied for this...we've had a great response and I am sifting through the applicants...we will be in touch with those selected asap this week.

WRT Cromer which a couple of you asked about - we asked Young's and this is what they said "Thanks for your interest in our site in Cromer, the Cromer Crab Company. The consultation on the future of the Cromer site is ongoing and no decisions have been taken at this stage. We're continuing to progress a number of streams of activity on this and we?re looking in detail at all potential options for the future. Our experienced, dedicated and skilled staff in Cromer continue to work hard during this difficult time, and they are a huge credit to the whole workforce"

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Blu · 14/02/2012 11:43

Thank you for following up the Cromer Crab Company issue - we look forward to hearing that Young's have found a solution that celebrates a fantastic british product and continues to support the town of Cromer. Cromer often crops up as a popular holiday destination on MN UK threads, and it would be a shame to see the place collapse into coastal decay and ruin because crabs - their USP - cease to be a sustainable basis for industry.

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LaVitaBellissima · 14/02/2012 17:39

Thank you Grin

Looking forward to eating more fish!

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Tirana · 14/02/2012 18:04

Thank you

Just read email i've been selected, am planning on no meat at all for those 2 weeks and either vege or fish dinners! Grin

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newlark · 14/02/2012 18:09

Very excited to be chosen - as an ex-veggie who has started eating fish occasionally with my non-veggie family I am planning to extend the frequency and variety of fish meals that we eat!

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MBOTy · 14/02/2012 18:28

Jumps up and down, yipee I have been picked Grin
Ds has just looked at the youngs website and said urgh till he saw fish fingers Hmm Grin

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WhispersOfWickedness · 14/02/2012 20:10

Yay, thank you Grin DH was Hmm until I showed him the product range and he thinks he can find some good stuff for us to test (he is the chef in this house) Smile

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Popoozle · 14/02/2012 21:39

Yay! I've been picked! Can't wait Grin. Thank you.

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Jux · 14/02/2012 22:10

I haven't been picked Sad

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