Been a decade it seems since the campaign was started or at least since it was engaged. It's unfortunate, a thread is started separately from this one to discuss what we can continue doing to pursue a healthier environment for our children. Toys were not mentioned- but that is another area that is still pushing boundaries for what should be appropriate. It's not as awful as the clothing industry and television shows (for children), but it's got it's issues. I also noticed the movement seemed to be mostly centered in the UK (as it's where it originated..?) I'm in the USA, it's important it's global but of course I'd like to see the movement gain traction here at "home". People are obsessed with women's rights but as usual the rights of children go unheard.