DH and I want to set up our own business selling his photographs. He is a very good amateur photographer, and would love to do it as a career one day so we want to stick our toes in the water. Our plan is to start by selling his photographs (as photos, but also on cards, diaries, calendars etc) mainly online but also through local art shops, and then maybe expand to selling his photography services at a later date.
We don't know whether to set up our own company straight away or whether to just run things on an ad hoc basis at first to see whether it works before making a proper company out of it. We don't have to make any big investments up front so we could easily fund initial print runs of cards and an ecommerce site from our own cash to see how it goes.
My concerns with the former are that it could be a lot of time and effort and money for something that doesn't work, but my concerns with the latter are around the tax implications and around how we transfer something we've just done on an ad hoc basis into a legal entity at a later date.
Any quick answers, or good books/references about doing this?
Thank you!!