When I was a child, we would play shop or post office or libraries. My DM would encourage us to design and make our own posters, labels, menus etc. This was in the days before computers and printers. We would spend days creating everything needed to play shop. I now understand why my DM didn’t just buy a ready made kit, it totally occupied every waking minute on rainy days during the summer holidays. We spent hours, days preparing it all only to play post office for10 mins then get bored and move on to the next project. Working in a post office was boring. Creating the post office was, for us, the interesting bit. I suspect that my DM was actually using it as a life lesson, none of us ended up in retail.
Whenever I see the build up to a launch, Yawns or Castles, they both appear to follow a script that they have no doubt copied and pasted, it takes me back to the hours of fun we had designing and colouring in sheets of stamps, licences. labels and price lists as children. As soon as the sun came out it was all abandoned.
Yawn appears to have invested a great deal of time in what appears to be the equivalent to worksheets, the grown up version of colouring in. Once Yawn is forced to enter the next stage , actually coaching, I think she will lose interest rapidly.