@Spongebobette yep, I think that’s a pretty good sum up of the exciting new chapter. They have taken a starter kit and swopped things around a bit. How much is the kit? Rearranging the deckchairs on the Titanic is yet again a suitable phrase. What’s baffling is why people can’t see this and why they can’t see that the message is the same as it ever was, ‘buy more product, recruit more people to be their own best customer’.
I’m sure the emphasis on skincare is more appropriate but who are these customers who are going to buy a £90 Collagen product from an obscure brand with no visibility when the market is flooded with cheaper products which have more visibility and are easier to buy and have much better marketing behind them and much more appeal? And who will be buying a £90 every month? Headband for starters.
There will be a few more Lemmings over the cliff in the next month or so but not enough to save southern Europe’s very own David Brent and his scammy sidekicks.