This is what I find so evil about the strategies used by MLMs - when they first get their hooks into you they get you to identify your ‘why’ - something so important to you that if you ever waver or think of giving up they can tug at that string to pull you back in line
So for Nurse, it’s her precious little boy. Her devotion to him is now linked in her mind to her devotion to Forever Living
Similarly, the ‘goal board’ that they are encouraged to create, full of their dreams, means that giving up on the business equates to giving up on their dreams