acatcalledjohn
Interesting you've brought this up, because it shows the two distinct styles of fraud. The one which goes after just a few wealthy victims, and the other which goes after masses of ordinary victims.
The Chef got scammed big-time in a classic long con which first allowed wealthy victims to buy rare wines at prices which under-cut the market. In this way, the victims were progressively groomed, and encouraged to buy and more wine. Eventually vast ammounts of money were paid, but no wine was delivered.
The Kray twins and the Richardson gang ran very similar frauds in Britain in the 1960s, but with consumer goods. Their victims, were large retailers.
'Wine Shop At Home' is an 'Amway' copy-cat, blame-the victim, 'MLM income opportunity' cultic racket which has used over-priced, effectively-unsaleable wine as the wampum commodity to launder many millions $ of illegal investment payments from a never-ending chain of ordinary people.