Sminky You've hit the nail on the head. A lot of these bots are seduced into thinking that success is all about making lots of money at all costs.
There's an article on falsprofits.com about MLM schemes which explains why the whole thing made me feel uncomfortable. This quote sums it up:
MLM's overreaching appeal to wealth and luxury conflicts with most people's true desire for meaningful and fulfilling work in something in which they have special talent or interest. In short, the culture of this business side tracks many people from their personal values and desires to express their unique talents and aspirations.
If I hadn't got a clue about what my core values and talents were, what my own definition of success was (it doesn't include white cars, fur coats, or diamonds) and what I consider to be meaningful and fulfilling work, I'd have been well and truly suckered in.