The whole 'fuckits' and/or 'reward' thing is such a strong driver, isn't it?
They're also so strongly associated with specific occasions/events as well - remember I posted about alcohol associations last week?
So:
- I've had a bad day
- I've had a great day!
- I've put on 2lbs
- I've lost 2lbs!
- It's so cold
- It's such a lovely day!
etc, etc
Breaking this is hard, but I think the first step is to recognise it but also to recognise and accept that giving in leads only to self-sabotage
It makes no difference to me, or anyone else in this group, if you cave in and down that bottle of Sauvignon or chomp your way through that Dairy Milk. But it absolutely will to you, next time you step on the scales!
Doing Dry January has really made me see, with clarity, just how much alcohol (in particular) is embedded in our culture with these associations. e.g. the classic police drama - the wayward detective gets called in to see his/her boss, when things aren't going well, and he/she brings a bottle of Scotch out of the drawer for them to share a (usually large!) drink. Or the glasses of wine, out on the patio on a lovely summer's day. (Or mulled wine by the roaring fire).
It's the same in novels too. You literally can't get away from it!
Aside from these associations, there's also a physiological/neurological reason for it. Sugar (and alcohol - also a sugar) fires up the part of the brain that makes dopamine. This is sometimes referred to as 'the reward centre' of your brain.
Two interesting paragraphs from webmd.com:
Drug misuse and addiction. Drugs such as cocaine can cause a big, fast increase of dopamine in your brain. That satisfies your natural reward system in a big way. But repeated drug use also raises the threshold for this kind of pleasure. This means you need to take more to get the same high. Meanwhile, drugs make your body less able to produce dopamine naturally. This leads to emotional lows when you’re sober.
I'd very much include sugar in this piece about addiction.
And I thought this bit was especially interesting, from the focus on diet perspective:
Obesity. Most of the time, if you take in more calories than you burn, you’ll gain weight. So why can’t obese people simply eat less and slim down? The answer isn’t that simple. They may face obstacles that others don't. They could have problems with their natural reward systems. This can affect the amount of food they eat before they feel satisfied. Imaging studies suggest that in people with this condition, the body may not release enough dopamine and another feel-good hormone, serotonin.
So as well as the 'wrong' foods/drinks being so attractive or difficult to resist, there's also a strong pull to consume more of them.