TMHWAL, that seems like a fair paraphrase - and does cover at least part of why I don't like it.
WRT the DM readership, does that cover the people who pick up a copy and read once someone has finished with it etc? Because most people who would recognise me would not buy the DM - but would read a spare copy when bored! I think it gets to a far wider coverage than people realise, after all a lot of people who would never read the DM are - in truth - people who would never admit to reading the DM IYSWIM.