From the Guardian today:
"The custard cream has been voted Britain's favourite biscuit. Respondents placed it above the bourbon and shortbread when asked to name their tea-time treat of choice. More than nine out of 10 people plumped for the custard cream - 93% of the overall vote. Next in line was the bourbon, with just over 2% of the popular vote, while the cookie and ginger biscuit garnered the support of just 1.5% and 1.19% of respondents. The digestive received less than 1% of the vote. More than 7,000 people took part in the online poll organised by the wheat and gluten-free product maker Trufree. "
I'm sorry but I just don't believe it.