Okay, can I just say the following
Madeline McCann did not wander off from a stranger, she did not get into somebodies car by herself, nor was she led away with the lure of sweeties etc. She was taken from her bed, in the night, when there were no adults around to stop it happening. If she was told about stranger danger, would it have done her any good? No. She was taken from her bed while she was asleep, and even if she had tried to fight, there wasn't anybody there who could help her (thats to say she wasn't drugged etc).
I will tell my child when she is older about stranger danger but I do not want to tell her that children can be taken from their beds, their baths etc. I dont want her knowing what a sad world we live in. I will also do my best to shield her from reports about bombs, suicide bombers etc - I want her to have a chlidhood, not start a long road of anxiety at a young age.
If I did chose to tell my daughter about Madeline (shes not old enough, but imagine she is) then it would be MY choice. My choice, my language, my decision. Not an advert at the cinema.
Nobody is objecting to the advert. Just that it is shown at a U film.
I have posted much the same on the Sun website for all the gobshites who went off on one without even bothering to read this thread.