But Funnys, as I said in a previous post, the argument about the child's privacy is actually a completely seperate issue to what that child is doing in the picture (eating). Parents allow their children to be photographed doing babyish things for all kinds of reasons, including advertising, which they might be embarassed about at a later date.
I'm glad that my parents (haven't yet) offered up a messy photo or film of me spreading spaqhetti all over my toddler face in an attempt to eat whilst sitting in a highchair to Heinz, a highchair company, an anti-bacterial spray company or even a TV license fee ad (that is the one where the dog and baby food bowls get messed around isn't it) or indeed to You've Been Framed.
I agree that children and babies can't fully consent to their images being taken or used in the media and its a topic worthy of discussion. However, the idea that breastfeeding is in someway a special case (other than it featuring the mother too) and that it's somehow more offensive to be photographed nursing than bottle-feeding is flawed and routed in the sexualised objectification of women's bodies.
I definately would object more to my toddler image being used to promote formula feeding than I would it being used to illustrate an article about breastfeeding.
Fair enough if you don't believe children should ever have their pictures published in the media doing something they could later find embarassing, but its a whole seperate issue to full term BF.