I absolutely love the picture. She looks beautiful and assertive. Yes, its a posed picture, yes its a CRAP picture in terms of normalising EBF to the general public, but as a feminist and as a woman who already practices and supports EBF, I just think its great.
This is the picture that the photographer and the editor chose, not the mum. There are a number of other photos that were taken in more traditional breast feeding poses. The standing photo is a powerful image and was chosen for the reaction it would provoke. It plays on old traditions from art history where women were depicted as either, Maiden, Mother, or Whore.
The maiden and mother would always cast her eyes down, sit demurely, be depicted as a loyal, pliable, submissive supplicanst. Any woman who stared out of the picture was considered erotic in some way. Manet's Olympia, Giorgione's Venus d'Urbino, even Vermeer's Girl With a Pearl Earring. These depictions of women were daring and provocative, simply because of the assertive nature of their gaze.
Time magazine's motives behind their choice of picture and article are the usual media BS. But in my eyes, it shouldn't invalidate the power of this photo, and the issues about representation of women and mothers that it raises.
I don't believe this woman is "attention seeking". We're conditioned to believe she is due to the way women are traditionally depicted in contemporary fashion images and in the light of art history. The photographer and editor are playing on this fact ABSOLUTELY, to fuel the thrust of the article.
I also don't believe it exploits her child. He is being depicted as part of a normal relationship. I expect in years to come, having been raised by such a switched on, assertive woman, he could very well grow to feel proud of being part of such a powerful image of motherhood.
This image was subject of an article in the Huffington Post that said EBF was "macho" mothering. How disgusting to equate such a womanly act with such negative male stereotyping.
Our cultural ideas, as about what Motherhood entails, as well as what it means to be "feminine" (passive, demure, sweet) are extremely damaging to the role of women in our society.
I think negative reactions to this photo really exemplify that.