I have family who were fought in WW1 and the poppy doesn't represent them.
My father's cousin was invalided out of ww1 only to be murdered back home in Ireland after the war by the black + tans who were notorious for attacking civilians and who were ironically fellow ex ww1 veterans recruited in Britain. They were responsible for ferocious atrocities against civilians in Ireland.
I don't know if he was heroic or not, but I know those who murdered him certainly weren't. He wasn't a casualty either. He was a sitting duck.
Britain in WW1 was happy to fight oppression while occupying many other territories at the same time. Little Belgium whose defence it went to had a nice little gig going on in the Congo as well.
My grandad's cousin was with the American army in WW1 and was killed.
I guess there were many on all sides who were equally as patriotic when their country called them to fight in it's interests.
Were they all fighting for freedom? Whose freedom?
Does the poppy represent my father's cousin who fought with the British Army against other combatants in WW1? Does it also honour the black and tans who murdered him, an unarmed invalid civilian.
As for WW2. Of course everyone is happy fascism was defeated. How ironic those who are basically glorifying militarism keep going on about defeating fascism. Thankfully Britain's interests (and others) coincided with it's destruction as Hitler expanded. Also the millions and millions of lives lost by the Russians and America becoming involved. But don't try to depict all army personnel and excursions into wars as battles of the righteous in the pursuit of freedom.
Maybe the military is a necessary evil for protection, we're not so far from the jungle really, but don't depict it's motives as pure as snow white.
Interests are not the same as honour. Luckily, they do sometimes coincide.