God, those NoW journos were utter scum weren't they?

[headfairy]

apparently by deleting Milly's messages her family still had some hope that she might still be alive

so has mitsubishi

"Justine, our CEO, will be on Sky News at 1.30pm" - but we can't watch it because we're all boycotting them!

yay for the co-op

...and Cameron has just announced a public inquiry (Ok. Let's hope it's not Hutton Mark II) but no pause to BSkyB deal. Because that's what really counts.

(Wouldn't you even out of decency pause it? Or so you didn't look completely under the NI thumb?)

forkful :o.
You're not selling your soul if you're watching Sky to see them take a battering. You're just sort of pawning your soul - not the same at all. I'm almost sure of it.

aldi pulled out of advertising too.

can we nominate an MNer to watch SKy News and then provide a transcript?

"I think Justine has made an ethical judgement (probably completely lost on NI) that some retailers (I'm looking at you Tesco. What does it take, eh?) haven't had the courage to follow, at real cost to MN. "

Excellent post

Great stuff, but do we really believe the average bloke will stop watching Sky Sports or not buy his NOTW this Sunday?

Well done Justine.

A colleague has just ordered a subscription to the Times Online, specifically so she can phone them to cancel, and tell them why!

annoying devil, no I don't.

To be honest, if people really cared about boycotting companies that are evil to children (and that's just the start) we'd all boycott Nestlé. There evil that company has done over the last few decades puts NOTW in the shade. They actively killed babies. Yet our fridge and cupboards are still full of their products.

I'm feeling a little despairing today, sorry.

Though well-done Mumsnet on the News International advertorial decision, I really admire that. It's an ethical decision that will have financial repercussions for you, and it is one of the reasons I love the existence of Mumsnet.

The average bloke won't ever stop watching Sky Sports, and the idiots who read the Sun won't stop reading the Sun. If they were bright enough to understand why they should stop, they wouldn't have been reading it in the first place. Thus NI's future is safe.

I actually have more faith in NOTW readers, and I really believe we'll see sales down on Sunday.
I think they will be equally disgusted about the Milly Dowler aspect, everybody has followed the story, we can't assume every reader isn't equally as disgusted as we are.

Yes I'm grinning to myself about the men who are 'looking into' getting rid of Sky.

lots of DPs/DHs upthread switching off and boycotting.

and here's interesting - readership is roughly equal split between the sexes:

Readership: 7,489,000

ABC1 readership: 2,799,000

Male readership: 3,911,000

Female readership: 3,577,000

Average readership age: 44

Am watching Sky News. Had to search for it as I had no idea what channel it was on (136 if I forget)

MmeLindor - I had to Google it :o. 602 if you're with Virgin.

Now, where is Justine?

Shame I can't add photos to MN on the go. Just posted a picture on my Facebook of the local newsagent on my way to work. All newspapers nearly sold out. Huge pile of The Scum sitting there unsold. My newagent is scaling down his order big time from tomorrow!
How fab if is this happening up and down the country!

Those stats re NoW readership are interesting - I'm amazed how small the male/female split is, and how old the average age is. I had this stereotype of a late 20s man in my head.

Justine out of breath - has clearly legged it there.

justine is on now

Justine looks completely out of breath! Still making a good case though.

Sorry but boycott will be minor irritant to NI at best. They will know it is a temporary reaction and NI will recover in 6 months or so. It means we've got a public inquiry but that's about it.

At risk of sounding a bore - it's the BSkyB deal they care about - and it will sail through without a hitch for them.

It is the end of days...

Great plug for advertisers - well done Justine!

Robert Peston is of the view that that the BSkyB deal will have to be postponed, if not scrapped altogether.

www.bbc.co.uk/news/business-14045715