Yes, why not? Seems like quite a lot are weasling that they won't pull advertising while the issue is still under investigation.
e.g.from telegraph
17.50 Other advertisers will continue to advertise in the News of the World while investigations continue.
WM Morrison and The Co-operative supermarkets are standing by the News of The World by continuing to advertise in the paper.
The Co-operative Group, which also owns The Co-operative bank, said in a statement:
The Co-operative Group believes it would be irresponsible to contemplate a ban on advertising in the NOTW based on allegations that are still being investigated.
Tesco responded to questions on Facebook:
These latest allegations will cause huge distress to a family which has suffered enough. It's now a matter for the police. Like everyone, we await the outcome of their investigation.