We always pay purely because Sod’s Law will mean we’re sat all over the place. I like to sit at the front as well so we can get off quicker.
I remember the days when no one paid for seats and they were allocated at check in. Also when you got a free drink and snack short haul as well. Tea and coffee was free too.
This came about with budget airlines like Easyjet so all the other airlines started charging as well.
Most airlines have self service baggage checkin/boarding pass printing so they’ve already reduced their costs for staff.
In yon olden days, airport drop off at the terminal was free too, now it’s £7.50 for 15 minutes at Stansted!
Also remember when there were no reservation/admin fees for booking anything.
Surely online booking is cheaper admin, no paper tickets or post costs! You even get charged reservation fees for online cinema tickets nowadays!
It’s government condoned robbery!