The annual High Fliers research report gives good (albeit backwarding looking) data on the grad recruitment market at the top end.
Notwithstanding oscillations by sector and the Covid dip and recovery, grad recruitment has been gently on the rise. Obviously current placement recruitment is aimed (ultimately) at Sep 26 or Sep 27 entry into a permanent role and recruiters might be cutting back places on offer but I think what we are seeing is simply growing applicant demand exceeding fairly inelastic supply of placement places. The High Fliers research bears that out.
More widely, typical offers for Economics, CompSci and Engineering at high tariff unis have been tweaked upwards and/or additional entrance tests imposed as demand for those courses has risen. Entries for A level CompSci, Economics and Further Maths have also been on the rise.
So the big picture is that more prospective students are choosing courses, and applying for placements, that they think will improve employability and earnings, all in a backdrop of students and parents being aware of cumulative costs associated with uni.
There isn't an easy answer but proactivity and early engagement/research are even more important now. With regards overall time spent on the process, 'more' is not necessarily better; thinking strategically and identifying less well promoted opportunities and being geographically flexible can help.
The best opportunities are not necessarily in a London skyscraper. The reality is many worthwhile corporate placements can be found in a bland office complex on the edge of a conurbation, in a plant on an uninspiring industrial estate or in a mega warehouse just off a motorway junction - all of which, it could be argued, suggests a first time pass of the driving test in sixth form might be more valuable than that extra Astar. Food for thought.