A totalitarian state such as China is always likely to favour a rankings-driven approach over one more geared to the individual and what better suits them. Liberal democracies don't have.to follow suit.
QS and other rankings are used worldwide and we do need to play the game if we want to compete internationally.
And if we want to recruit international students we need to understand their markets and what is important to them.
Every metric.used by the QS rankings is more or lees dodgy, whether because there are significant doubts over sample size, or because they massively favour institutions which are strong in the sciences v the humanities, or because there's an unquantifiable element of 'you scratch my back and I'll scratch yours'.
I completely agree. I lead on the QS strategy for my faculty and it's a frustrating part of my job for all of those reasons.
i take the point that UK universities need to try to address funding gaps by attracting more students from abroad, they'll get no criticism from me on that score. But there's a dichotomy between the need to bring in finance, which overseas students provide, and what British students and British employers require from HE. I very much doubt that any British employer gives a fig about the QS university rankings, theyre going to consider the homegrown league tables, if anything, which still have their flaws but far fewer than QS.
Which is why universities don't just focus on one league table. I lead on QS becuase my role is internationally focussed. My colleagues lead on graduate outcomes because they are employability experts. Our teaching and learning teams focus on NSS etc