I agree with Notanotherusernamenow, though perhaps with the caveat that it has to be about what you want to get from your time at University.
(And with a certain amount of trepidation. My contribution is designed to be constructive and represents my observation, which may or may not be general.)
Different students will give different priorities different weightings. DS was 95% about the course. He wanted a highly quantitative economics course and would have gone anywhere as long as the course was right, and he was surrounded by people who shared his interests. His friends in his first year were very varied: other first year, but also second and third years and postgraduates. No one from his hall. The right course paid off, not least in terms of well recognised referees who carried clout on PhD and RA applications.
But that is someone who always wanted to research. Most students are aiming to launch good careers, but also have a full student experience: whether sports, music, drama, May Balls or clubbing. Some will be self starters, others not, including some for whom the temptations of being away from home for the first time will be too enticing. For some, the prestige of the institution will matter when it comes to seeking employment, whilst for others, employers will be more interested in the technical skills and knowledge they gained.
DD is in London this year for her intercalation, in a department which is almost certainly the top ranked in the UK if not in Europe. It is very different, demanding, international (lots of Europeans in particular) and very research orientated. Despite lockdown the course has been well organised and she is really enjoying it. But she is 22, not 18 and this approach is right for her now. (I assume this will be true of others who are on their fourth year including Xenia's DC.) There is some snobbishness from a small number of students about her "only" being from Bristol, which has amused her. (Some envy as well, and questions about whether Bristol lives up to its party reputation.) Bristol's relatively vocational teaching approach suited DD, and kept doors open for her to investigate a research track if that's what she wants to do, whilst being obviously good enough for a successful professional career.
So the caveat. As well as drilling down to see what the University has to offer, it is worth DC thinking hard about what they want to get from University. Its not about "better" or "worse", it is about fit.