It feels like we've come a long way on flexible working. We're plugged into our smartphones picking up work outside office hours, looking at laptops perched on kitchen tables, and the quieter roads and buses on Fridays are testament to more people working from home one day a week. Even the Deputy Prime Minister is extolling its virtues.
But the statistics, and many parents' experiences, show there is still some way to go. Although there are 4 million people in the UK working full-time roles flexibly - whether that's compressed hours, home working or variable shifts - there are another 8.7 million full-time workers who want to work flexibly but aren't able to.
The lack of flexible working opportunities is one of the biggest barriers to work for single parents. They often have to balance being the sole carer for their children with earning enough to put food on the table, and more than half of the out-of-work single parents we surveyed earlier this year told us it's usually a lack of flexibility that stops them from applying for roles.
Single parent of two, Luci, gave up her successful career in advertising to take a job as a teaching assistant. She was overqualified, but the job's term-time hours and proximity to home and her children's schools made it a role she could balance with becoming a newly single parent. Now she only gets paid during the school terms, and struggles to afford the basics for her family.
Single parents like Luci are taking on more junior roles because they offer, or are perceived to offer, greater flexibility. The lack of flexible jobs is not just stopping single parents from working, it's affecting the earning capacity of those who are in work - and lower salaries and slower career progression are particularly problematic if you're the sole earner.
There are clear issues for businesses here: if they fail to offer flexibility they limit the pool of people they can recruit from. What's more, talented, experienced staff risk being under-used, stuck in limbo in roles they are overqualified for, or leaving to take flexible jobs elsewhere. Business body the CBI has now warned businesses that they must take flexible working more seriously if they want to attract and keep the best staff.
That's why we're calling on the government to make it a legal right for job applicants to request flexible working from the point of job offer, not after 6 months of being in the role, as is currently the case.
We know lots of employers are still squeamish about this. They are unsure how it would work in practice and have been slow to respond to the changing nature of our working lives - but they must realise that 9-5 is becoming increasingly outdated. There is mounting evidence that flexible working helps businesses with their bottom line - half of those surveyed by the British Chamber of Commerce reported higher productivity as a result of having introduced flexible work, and in a Regus poll, nine out of ten reported that offering flexible working options had improved staff morale.
We need to show employers that it does work, and a big part of that is sharing our success stories. That's why we've made today #FlexiWorkDay. We want parents and employers to share why flexible working is important for them, and talk openly about how they've managed it, what they've learned along the way and how it can benefit everyone.
Attitudes towards flexible working are changing, but we've still got a long way to go.