This year, every sunny day, my DS 5 years gets covered in a horrible reddy purpley rash on his arms. (Only part exposed in a t-shirt). Just had call from his child minder to say he has come out in a rash and could I collect him. But it only happens when its hot, and only this year! Never had it before, can a heat rash just develop. It gets so bad that by the end of the day theres more rash than arm. Normal?