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General election 2024

What is the point of the exit poll?

2 replies

MulberryBushRoundabout · 04/07/2024 17:28

Just that really…I get how it works, listened to some interesting chat on The News Agents today about the accuracy. But..why? And who pays for it? Is it just the news broadcasters constantly chasing being the first to break a story? It seems so pointless, given it comes out maybe 4 hours before the result starts to become clear, 8 hours before the result is definitive.

OP posts:
Octavia64 · 04/07/2024 17:29

A lot of people want to know as soon as possible.

Coppercup · 04/07/2024 17:31

Helps give a steer. Ipsos mori do it.

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