Cow and Gate iron calculator: is anyone's dc getting 6.9 mg of iron a day?

[duffpancake]

Cow and Gate are running ads at the moment claiming that most toddlers aren't getting enough iron and therefore need follow-on milk. Out of curiousity I checked out their iron calculator and found (surprise, surprise) that ds (1 yo) is deficient. He is an enormous eater; he eats more than 3 yo dd. If he can't get enough iron from his diet I am very that any toddler can.

Does anyone know where they got their numbers from? (They claim that toddlers need 6.9mg of iron a day and that 80% don't get this.) What's going to happen to that 80%? Something horrible?

no YC I hadn't noticed about the white bread but somewhere there's something about not giving them granary!

SO have they given anyone an answer as to why breastmilk isnt an option?

arrggghhh

that should read 'choking'

all i can say is im 33 years old and brought up in rural ireland..... my mother informed me when my dd was born that we were fed cows milk form birth as formula was impossible to get and expensive. im delighted to say im rarely sick and when pregnant was told i had great irom levels. its all s~~t this follow on milk and iron thing. its about time the goverment finally stood up to these companies and made them cut the bull!!!!
by the way i want to know why baby formula costs so much.......its cant cost that much to make......its all a scam.....its price fixing cos they know if you dont bf then you have no option but to buy it. i tried for 5 weeks to bf and ended up rocking i was so wound up trying to get dd to latch and suck. so i was mad at having to pay for it but i had no choice.

Have had a letter from ASA saying they are investigating it! I think there must have been other complaints as I've not seen it for a week or so. Though C&G seem to have replaced it with a variation of the good old 'does my tummy look upset?' ad we love so much.

Well done you duff!!