URGENT - PLEASE HELP! Q re 'meal kits'

[BecauseImWorthIt]

Am struggling with a project at the moment where a client has specified that we need to talk (in research) to people who buy 'meal kits' - e.g. Old El Paso/Discovery Mexican kits.

I have two key questions:

1. why do people buy them?
2. apart from OEP/Discovery, are there any other kinds of meal kits?

I'd be really grateful if anyone could help - have to get a proposal written asap!

TIA

Ooh - good idea about maing lots and freezing.

maing = making

I tend not to buy them, as I think they're a biit of a rip off, and prefer to just but the taco shells/wraps and make my own fillings.
Sainsbos do a morrocan themed dinner kit - spices, flatbread and yoghurt dip.

We sometimes get them when they're on offer - usually for a quick Saturday night tea rather than a social or party occasion

just seen an ad for wanchai ferry chinese kits, lots of people cooking in a tai chi style. you're onto something here i think.

Cooking in a tai chi style? Is that with lots of imaginary energy balls?

a great big imaginary pork dumpling, i think.

My husband buys the kits occasionally to keep in the cupboard if he needs a really quick and easy meal. He does not eat ready made meals because they are never big enough for him and taste awful.

Perhaps the kit is a way to make you feel you are still doing some cooking as opposed to just having a microwave meal? (although I do not believe in that myself...)

I quite fancy some fajitas now...