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UK: Waitrose To Launch Foodies Facebook
Waitrose is reported to be planning to turn its website into a "Facebook for foodies" by adding a social networking facility for shoppers to swap recipes and chat about food trends on message boards. According to the Times newspaper, the supermarket will unveil the plans on Wednesday following a £1m-plus website revamp.
Waitrose aims to become Britain's premier food networking site by allowing the 1m visitors to its website each month to debate hot topics including fair trade, organics and food miles, and trade culinary tips. Website users will be able to upload recipes and pictures of themselves with their home-cooked dishes.