Labour is not alone in being out maneouvered by those playing the long game. This is being played out in many countries.
This is true. And like the US, our news media is owned predominantly by the right. (In the US 6 corporations own 90% of the media - News Corp, Disney, Viacom, Time Warner, CBS and Comcast).
The widely quoted Loughborough uni research into the first week of the election, found the Tories were covered in the main positively and Labour negatively.
We don’t really have a free and balanced press any more.
It isn’t so much about how messages of social justice work in terms of getting elected - as that any social justice message will be negatively covered in the media just because it’s from the left.
Blair et al understood was that to have any hope of getting into power they needed the media onside. In the current Labour regime there is no understanding of that whatsoever.
Alastair Campbell’s commentary since the referendum has shown that however much he was disliked at the time (and for good reason) his understanding of the media was light years ahead of the current Labour bods.