Brexit and the weaponisation of metaphor
https://www.prospectmagazine.co.uk/politics/brexit-and-the-weaponisation-of-metaphor-language-boris-johnson
“You get a lot of ‘the EU will trap us in the backstop’
or ‘we will be free from the shackles of the EU,’
....And I think that any narrative of a people breaking free from oppression is always very powerful at an emotional level.
You can see that throughout history.
It’s very visceral.”
Does the Remain side have anything to rival this affective impact?
“I’m struggling to see an equally powerful alternative narrative at the moment,”
....
“It’s not logic, it’s emotion. You know:
‘those who say that our best days are behind us are wrong’ for example.
Crikey, you can’t counter that very easily with logic.”
...
He says the fusing of policy and patriotism, which Johnson has gone for in a big way, is particularly difficult to counter.
To argue against leaving without a deal is now seen as traitorous.
Distrust in politicians also means that, at least according to the focus groups Johnson worked with in Downing Street,
warnings of food and medicine shortages actually increase support for no deal
.....
"It’s not about saying here’s how difficult it is, here’s a list of 10 awful things, the public aren’t going to listen to that.
But there’s got to be some way of being honest and up front.”