Here's something I've seen mentioned a couple of times on twitter yesterday and today, but haven't really got a comment that explains it clearly.
The point is about people having competing political identities and which will win through at a General Election.
For example having a Remain identity and having a Conservative identity or having a Leave identity and having a Labour identity.
Which is more important? How can you use this to your advantage.
I refer to Cummings and his comment about Rich Remainers in the South as one such attempt to promote a leave identity over a Labour one.
What I've seen on twitter has been comments that Cummings does not quite understand which is more important: the Labour or Leave identity and the political history of certain communities. And thus is a view I tend to share.
Phrases like "Never trust a Tory" or "But they are still Tories" seem to be the buzz phrases.
This blog explores the idea:
medium.com/**@psurridge/volatility-and-vote-switching-part-i-2017-labour-voters-441c8fb7d526
Volatility and vote switching (Part I: 2017 Labour voters)
The data is from March so pre-Johnson and Swinson and in the infancy of the Brexit Party so needs to be taken with a pinch of salt. But its interesting nonetheless.
The Labour Leave vote is much more vulnerable to the Brexit Party and there isn't this Tory history to contend with.
The data also says that Labour voters are more Remain than they are Labour which could be a real issue
Patrick Maguire @ patrickkmaguire
One Labour MP for a v Brexity seat in the north-east has a nice line on this: "My Labour Leavers are more Labour than they're Leave, but my Labour Remainers are more Remain than they're Labour." Interesting to see it borne out by data
So it's been noticed on an antecodotal level too.
Jen Williams from the Manchester Evening News has been asking questions along these lines today.
Jennifer Williams @ JenwilliamsMEN
Pollsters! Has anyone done any polling of how Boris Johnson is viewed specifically in Labour leave areas? Preferably by region but that might be a bit of an ask. Thankyou kindly
Btw am after Boris Johnson approval specifically rather than the Tories, although having said that I’ll take any proper regional polling (ie not just ‘the north’), as ever
(Actually no. Not any. Proper regional polling with a decent sample size. Otherwise I’m going to get a flood of emails containing questionable surveys based on asking 10 people in Barnsley what they think.)
Matt Chorley @mattchorley
I know this is totally not what you wanted, but I got YouGov to pull this together last week. 16% of people who vote Labour in 2017 and vote Leave would now vote Tory, but 26% of them go to Brexit Party