IMPORTANT: shocking misuse of Labour Party data in the referendum
More on what woman raised above.
This article uses the redacted Emails now released by Andy Wigmore as required by the HoC committee investigating CA etc activities during the referendum.
Chilling to read.
https://libertystratcom.org/2018/04/30/brexit-breach-labour-data-was-shared-with-leave-eu-and-cambridge-analytica/
Sensitive personal data of Labour voters was processed by a third party and shared with Arron Banks’s Leave.EU, Cambridge Analytica, and others associated with unofficial groups campaigning to leave the European Union in February 2016.
Data based upon demographics, class, finances and ethnicity, was used to identify core groups of Labour voters to be targeted with UKIP-led messaging
and was instrumental in deciding where Nigel Farage appeared to speak during the Brexit campaign
…
Blue Collar workers, struggling families, students, and ethnic minorities
were among those specifically designated valuable to tailored social media targeting and doorstep canvassing.
The data provided specific postcodes to be targeted on and offline,
in order to attract millions of votes across the country – enough to swing the divisive referendum result.
Sensitive personal data, which includes ethnicity,
was allegedly compiled from Labour Party information by a third party consultant
and shared with Arron Banks’s Leave.EU campaign group, Cambridge Analytica, Brian Denny of the RMT Union, and the MP Kate Hoey.
The huge dataset, based on the information of millions of Labour voters across the country,
was allegedly built using Mosaic demographics and the results of party canvassing.
It is believed to have been amassed during 2015 by political consultant Ian Warren,
before he passed it on in a series of detailed briefings and a postcode targeting spreadsheet in early 2016.
He first met with Cambridge Analytica to discuss the use of the information as part of Leave.EU’s campaign at the end of 2015.
Warren was head-hunted by Labour for the 2015 election campaign after his successful work with UKIP
and continued to be closely associated with the party,
polling members and working with Owen Smith on his leadership challenge during the remainder of 2016.
Leave.EU’s Andy Wigmore said:
“He ran Ed Milliband’s team and the general election campaign in 2015 for the Labour Party.
He was and still is the Labour Party guru.”
…
When asked whether he had the right to retain and use the data, Warren terminated the phone call.
…
The later correspondence includes the postcode targeting data,
meaning the voters’ demographic and ethnicity data could be matched with additional information to potentially identify them as individuals.
This appears to contravene data protection rules published by the ICO.
The February email, see photo below, was sent to:
“Arron Banks; White Knight; Brendan Chilton; Kate Hoey; [email protected]; [email protected]; Peregrine Willoughby-Brown; Brittany Kaiser; Jordanna Zetter; Liz Bilney; Andy Wigmore.”
< Note Kate Hooey, also the RMT >
The subject of this previously unseen email was: “Target postcode sectors – Labour core vote.”
“Please find attached the complete list of target postcodes for Labour core voters susceptible to Leave messaging.
I understand this will feed into the social media campaign in the first instance
but this data should also determine where doorstep and street stall canvassing activities take place“
…
One of five, the report seen alongside the postcode targeting data focuses on the “blue collar” group of core Labour voters.
The other four reports have not been provided for examination, but they are listed and referred to as:
Struggling, financially strapped households,
Young, well-educated, early-career liberal metropolitan voters,
Current students, aged 18 to 25,
and Ethnic minorities.
< Chilling: The “blue collar” briefing document consists of a very detailled, effective analysis & how to use it - basically stating which levers to best manipulate different voters >
…
According to Wigmore, Warren used “canvass Labour Party card data and mosaic to create the reports.”