I think the question is generally can you name a nice politician. Then go from there.
Anyway this cultural elite thing has a problem. Going back to the seven classes in the UK thing, the Tory party has a problem.
Elite - the most privileged group in the UK, distinct from the other six classes through its wealth. This group has the highest levels of all three capitals 6%
Established middle class - the second wealthiest, scoring highly on all three capitals. The largest and most gregarious group, scoring second highest for cultural capital 25%
Technical middle class - a small, distinctive new class group which is prosperous but scores low for social and cultural capital. Distinguished by its social isolation and cultural apathy 6%
New affluent workers - a young class group which is socially and culturally active, with middling levels of economic capital 15%
Traditional working class - scores low on all forms of capital, but is not completely deprived. Its members have reasonably high house values, explained by this group having the oldest average age at 66 14%
Emergent service workers - a new, young, urban group which is relatively poor but has high social and cultural capital 19%
Precariat, or precarious proletariat - the poorest, most deprived class, scoring low for social and cultural capital 15%
The established middle class and the elite are the highest consumers of culture and are over represented in how they control the media. The next highest consumers are the emergent service workers - which are high in immigrants and the metropolitan young. A lot of the metropolitan young are also children of the middle class parents. (The middle class and the emergent service workers make up 44% of the population.)
The elite are by nature most likely to be Conservative. But so are the established middle class. And then in lies a problem. How do they manage that when the 'cultural elite' are the bulk of the 48% and the ones keeping up a fuss?
This is probably why May made a point about the hard working just getting by. They are aiming for trying to win over the culturally apathetic. But this is connected directly to education and expectation too.
In theory in means that long term to further conservatism, the Tories have to attack social mobility and 'keep people in their place' by hammering the education of the lower groups whilst at the same time keeping the middle classes happy. This would probably mean finding some way to promote and expand education in the most middle class but not elsewhere. It would also mean keeping the older classes - the traditional working class happy by protecting the pensions and maybe pick up some votes there.
The groups that can be run over by a bus are actually young emerging service workers (except this doesn't work well if parts of this group happen to be the children of the established middle class) and parts of the precariat (as they don't tend to vote).
Labour in going for the aging traditional working class are abandoning the emergent service worker, which they have huge support from. And this allows them to be run over by the Tory Bus.
Balancing this, can't be done without haemorrhaging support all over the place where the Conservatives traditionally have it. They also have to reply on cultural apathy elsewhere - and indeed promote cultural apathy.
So yes, education. How would you go about doing the above?
Also, Lord Ashcroft tweeted something today. Now I don't know what he was getting at, but he's the Conservative's polling expert (and keen supporter of Trump).
Lord Ashcroft *@LordAshcroft*
Get them young...