Read this a while back, trying to find a link of course googling on Mcdonalds and environment gets a lot of hits.
Normalised version of my post.
Firms won't write a blank cheque for environmental impact.
Companies like fixed predictable costs.
You want a company to do something, you have ot make sure it knows the cost ain't gonna suddenly leap up. They hate this. A lot.
Greens often want a blank cheque, and their goals are often inherently impossible.
A firm that produces a million tonnes of waste per year may be more less wasteful than 10 firms who produces 120,000 toness but will get more grief.
I don't know whether McD's produces more or less waste per bugrger than Burger King, Wendy's etc, but I do know that they are regarded as a class act in cost control, thus if greener stuff was commercially viable they'd grab it with both hands.
They also know that many parents are tragically dumb. You only have to see the sales of homeppathic "treatments" for children to see that.
Recently a relative of mine spoke of a child that had been abused by it's parents.
She'd taken a swarm of kids to McD's and the child wasn't happy, and had no idea what the "menu" meant, and didn't like the sound of anything.
He cried when she tried to educate him.
She blamed the parents.
Yes really.
They'd let their kid reach 6 with no knowledge of how to behave and order in a McDonalds. They had deprived the kid. She was clearly mildly angry with the parents.