If you’d like to suggest an alternative funding model, for all the costs involved in running a national organisation like this and generating funding for bursaries, please do.
We considered lots of options and decided this gives us the best opportunity to create a strong, credible, well-funded organisation capable of growing a national community of supporters of independent schools and delivering the collaborative platform we believe is much needed.
Also, as stated on our web page, we do not want to have annoying pop-up advertising and random affiliate marketing links and that’s why we have chosen a membership fee plus supplier-partner funding approach.
We sought the views of lots of potential members, before finalising our business model, and you are the first person to object to the membership fees; maybe you are not in our target audience, and that’s absolutely fine.
I am serious in asking you how you would go about funding all the operating costs and generating the donations for schools’ bursary provisions that we are incorporating. As stated on the webpage, a percentage of all revenue will be donated to schools.
The current webpage is not asking for any membership fees. It is just an introduction to what we are planning and a request to help us by registering interest early on.
By partnering with relevant commercial brands who will offer our members attractive perks, we can keep the membership fees low and provide added-value to members. With initial memberships costing £4 per family per month (for up to 10 people) I don’t think we are being greedy.
We have been transparent about the planned price of membership, even at this stage, when we are not asking for any payments. There’s no marketing trickery involved.
We have listed in the “family member benefits” section what will be in it for families, including the membership perks and offers from consumer goods and services companies and the opportunity to take part in research that will help to inform debate and address the concerns we have outlined with regards to misperceptions and divisiveness. We have also explained how a proportion of all revenue will be donated to schools for their means-tested bursary provision (thereby opening up more places at the schools for those who can’t afford the fees).
On our temporary webpage we have also asked for feedback on how we can grow and improve. Thank you for your feedback.
We are at the early stages and are only a small team of parent-volunteers who saw the need for a national community for supporters of independent schools and decided to do something proactive.
We are all working parents, investing our spare time in something we feel passionate about and just trying to make a positive difference in a way we believe will be effective.
We know we won’t appeal to everyone who visits our temporary website but we are delighted to have had over 1,200 people register their interest since going live just a week ago (and all we’ve done is a few WhatsApp messages and Mumsnet posts).
A huge thank you to all those who have taken the time to register their interest at this early stage.