wrong item sent, seller ignoring me, what do i do?

[SneakerPimp]

buisness seller,

sent wrong item,

3 mails later, nothing,

he is selling so much stuff (1000+ a month) that he doesnt seem bothered by the threat of neg as it makes very little difference to the overall score,

also, there are many many people happy,

i am not fed up about the wrong item, these things happen,

i am pissed off that he is ignoring my requests for the correct item to be sent,

there have been 12 neg this month already, all saying, wrong item, no contact,

too big for boots me thinks...

will a dispute halt his paypal account?

too many open disputes can mean a seller gets suspended for 4 weeks.
Business sellers can take a while to respond to messages.
If he still doesn't respond, open a dispute, follow instructions ie send back recorded and get a refund. Hopefully he will respond and maybe you can get the correct item sent to you.