Agree with op. Especially wrinkly women. It gathers in the creases
In answer to Hecate, i think it is media images a lot of the time. We are not perfect if compared to a magazine picture so we paint our faces to try and get rid of the "imperfections".
It took me until i was 30 to be able to sit in front of my partner bare faced. That makes me feel like a bit of a nob.